The Importance of Anchor Text in Back-links

April 17, 2014

The Importance of Anchor Text in Back-links

No Comments

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

More from our blog

See all posts
No Comments
  1. Pingback: 3DGofO7

  2. Pingback: 3SoTS32

  3. Pingback: 000-1

  4. Pingback:

  5. Pingback:

  6. Pingback:

  7. Pingback: video-2

  8. Pingback: stromectol 3mg over the counter

  9. Pingback: 3qAIwwN

  10. Pingback:

  11. Pingback:

  12. Pingback: ivermectin online

  13. Pingback: stromectol tablets

  14. Pingback: programma peredach na segodnya

  15. Pingback: film onlinee

  16. Pingback: lalochesia

  17. Pingback: psy 3CtwvjS

  18. Pingback: TwnE4zl6

  19. Pingback: Dim Drakona 2022

  20. Pingback: Usik Dzhoshua 2 2022

  21. Pingback: A片

  22. Pingback: psikholog moskva

  23. Pingback: ìûøëåíèå

  24. Pingback: aOuSjapt

  25. Pingback: JGXldbkj

  26. Pingback: Dom drakona

  27. Pingback: sY5am

  28. Pingback:

  29. Pingback: rodnoe-kino-ru

  30. Pingback:

  31. Pingback: smotret-polnyj-film-smotret-v-khoroshem-kachestve

  32. Pingback: liusia-8-seriiaonlain

  33. Pingback: film

  34. Pingback: video

  35. Pingback:

  36. Pingback: web

  37. Pingback: mir dikogo zapada 4 sezon 4 seriya

  38. Pingback: gidonline

  39. Pingback: movies

  40. Pingback: Ukraine-war

  41. Pingback: stats

  42. Pingback: site

  43. Pingback: The Latest Ukraine News

  44. Pingback: Ukraine news – live

  45. Pingback: Ukraine

  46. Pingback: War in Ukraine

  47. Pingback: bucha killings

  48. Pingback:

  49. Pingback:

  50. Pingback: chelovek soznaniye mozg

  51. Pingback: psy

  52. Pingback:

  53. Pingback: Link

  54. Pingback:

  55. Pingback:

  56. Pingback: Psikholog

  57. Pingback:

  58. Pingback: hd-tor-2022

  59. Pingback: film-tor-2022

  60. Pingback: tor-lyubov-i-grom

  61. Pingback: 01211

  62. Pingback: 3NOZC44

  63. Pingback: 3Hk12Bl

  64. Pingback: chelovek-iz-90-h

  65. Pingback:

  66. Pingback: Øêàëà òîíîâ

  67. Pingback: SHKALA TONOV

  68. Pingback:

  69. Pingback: D6tuzANh

  70. Pingback: qQ8KZZE6

  71. Pingback: DPTPtNqS

  72. Pingback: bahis siteleri

  73. Pingback: uels ukrain

  74. Pingback: psy online

  75. Pingback: slovar po psihoanalizu laplansh

  76. Pingback: moskva psiholog online

  77. Pingback: projectio

  78. Pingback: psy-

  79. Pingback: cialis for daily use

  80. Pingback: buy real viagra online

  81. Pingback: buy ivermectin near me

  82. Pingback: cialis from india

  83. Pingback: buy prescription drugs online

  84. Pingback: how to get prescription drugs without doctor

  85. Pingback: buy ed pills online

  86. Pingback: canadian medications

  87. Pingback: ivermectin-metronidazole-niacinamide

  88. Pingback: does ivermectin kill fungus

  89. Pingback: buy 50mg clomid

  90. Pingback: clomid 150 mg buy online

  91. Pingback: clomid prescription coupon

  92. Pingback: normal dose of cialis

  93. Pingback: stromectol liquid

  94. Pingback: how many 5mg cialis can i take at once

  95. Pingback: how many mg of cialis should i take

  96. Pingback: viagra in uk

  97. Pingback: ivermectin pour on for human lice

  98. Pingback: cialis without a doctor prescription

  99. Pingback: minocycline cost

  100. Pingback: how long before sex do you take viagra

  101. Pingback: buy doxycycline hyclate 100mg without a rx

  102. Pingback: generic stromectol

  103. Pingback: meritroyalbet

  104. Pingback: ivermectin 400 mg brands

  105. Pingback: 2gorgeous

  106. Pingback: zithromax canadian pharmacy

  107. Pingback: cheap viagra pills for sale

  108. Pingback: meritroyalbet

  109. Pingback: meritroyalbet

  110. Pingback: meritroyalbet

  111. Pingback: tombala siteleri

  112. Pingback: tombala siteleri

  113. Pingback: tombala siteleri

  114. Pingback: trcasino

  115. Pingback: trcasino

  116. Pingback: elexusbet

  117. Pingback: eurocasino

  118. Pingback: elexusbet

  119. Pingback: meritking

  120. Pingback: meritroyalbet

  121. Pingback: meritking

  122. Pingback: madridbet

  123. Pingback: eurocasino

  124. Pingback: average cost of viagra with insurance

  125. Pingback: cheap sildenafil tablets

  126. Pingback: generic levitra cheap

  127. Pingback: buy cialis online canadian pharmacy

  128. Pingback: 50 mg generic viagra

  129. Pingback: how much are viagra pills

  130. Pingback: internet gambling game

  131. Pingback: sildenafil 100mg blue pill

  132. Pingback: 5 mg cialis price near 60045

  133. Pingback: viagra 100

  134. Pingback: prepaid visa for gambling

Leave a Comment

Leave a Reply